Stand for ‘Pitti uomo’
“Life is not fair, get used to it” Bill Gates
We are what we communicate. Communicating well the value of the brands means being competitive on the market. The stand of a company represents the window toward the market, it’s important that the corporate values are correctly conveyed through the areas of the booth.
We design the Stand for ‘Pitti Uomo’ using re-assemblable and usable in-store modules, and we communicate the brand through the experiential marketing in the environments.
Metal mesh, brass, velvet and a lot of elegance. Multisensory areas that stimulate all the visitor’s senses in order to create an experience that will last forever in the memory.
9 January 2020